Where do 800 franchise partners go to get spectacular views and have a life-changing experience? The brand canyon laughing ! I’m here all week, folks.

Last week I attended the 2023 IFPG Retreat in picturesque Hollywood, Florida, along with hundreds of fellow franchise consultants, franchise brands, and industry partners. We have several touchpoints throughout the year but this is a massive, high-octane annual gathering focused on forging stronger industry relationships, deepening our understanding of franchise brands, and expanding our individual knowledge, all for the purpose of better serving clients.

So, what does one take away from such an epic occasion besides fatigue and achy feet? Glad you asked:

1. Nothing beats face-to-face networking. Nothing. In the span of a few days, I met dozens of new colleagues, reconnected with familiar faces, and was introduced to many new and exciting concepts to share with my clients.

2. Franchise brands are innovating at a record pace. Enduring brands are holding true to their core values and service models while making smart investments to keep pace with changing consumer behavior.

3. Emerging brands and concepts are creating unique business ownership opportunities that will open the market to some who have sat on the sidelines.

4. Franchise systems and training are also innovating to be more encompassing, which helps franchise brands deliver support and services to franchisees in a forward-thinking way that addresses traditional pain points.

The IFPG Retreat isn’t a calming respite or occasion to reflect on a year of hard work. Instead, with our collective foot on the gas it’s the launchpad to connect, strategize, and accelerate the momentum of the franchise industry in a meaningful way. For me, it was an impactful few days filled with conversations and experiences that will pay dividends back home with my clients. I look forward to the opportunities ahead and the relationships forged from having attended the IFPG Retreat.


A photo of Larvel Bunker

About the Author

Unchanged:Larvel Bunker is a former multi-unit franchisee, and current owner and trusted advisor of Foursyght Franchise Consultants. Her passion is to help individuals soar into business ownership.

 


A photo of Larvel Bunker

About the Author

Larvel Bunker is a former multi-unit franchisee, and current owner and trusted advisor of Foursyght Franchise Consultants. Her passion is to help individuals soar into business ownership.